Brunswick Corporation is a company that specializes in creating, producing, and distributing marine products for recreational purposes. The Brunswick Corporation was started in 1845 by John Brunswick and currently produces and sells boats, engines, and accessories. Like any other company, Brunswick Corporation has several weaknesses, and there are potential threats to the business. However, it is safe to assume that a company that has existed that long on the market has more strengths and opportunities than weaknesses.
The company’s strengths are numerous, provided by several analytics and even mentioned on Brunswick Corporation’s official website. For example, multiple sources mention the company’s good brand portfolio and market position (Brunswick corporation SWOT analysis/matrix, n.d.; Brunswick, n. d.). On the other hand, Brunswick is critiqued for the poor integration of companies with different work structures (Brunswick corporation SWOT analysis/matrix, n.d.; Byrne, 2018). Those weaknesses may present a considerable danger if they are not addressed properly.
However, the weaknesses can be fought if opportunities are used correctly. The main opportunity currently presented for Brunswick Corporation is the growing market for recreational boating (Williamson, 2018; Edwards, 2022). If the company successfully takes advantage of it, its weaknesses will not significantly improve its performance. However, there are also threats, for example, intense competition in this new growing market (Brunswick corporation SWOT analysis/matrix, n.d.). Today, the company’s stocks are falling, so the prospect of losing the market position is real (Brunswick Corporation, n. d.) This means Brunswick Corporation must adapt to profit from the potential opportunities.
To sum up, Brunswick Corporation is a major organization and an important actor in the field of producing and selling recreational marine products. It is an old company with numerous strengths that allow it to keep its position in the market. However, Brunswick Corporation also faces several challenges and should take action to overcome them. Nevertheless, the company has a rather good chance to succeed and keep its position.
References
Brunswick Corporation (n. d.). Reuters. Web.
Brunswick corporation SWOT analysis / matrix. (n. d.). Fern Fort University. Web.
Brunswick. (n. d.). Brunswick. Web.
Byrne, J. (2018). Brunswick corporation SWOT analysis. Case48. Web.
Edwards, S. (2022). Recreational rowing boats market size, scope and forecast. Black Swan Real Estate. Web.
Williamson, D. (2018). Brunswick corporation SWOT analysis/SWOT matrix. Case48. Web.